SA’s Cap Classique industry is flouting international trends with a 20% growth year-on-year – unheard of in any other category in the wine business. Mastercard is sponsoring both the Johannesburg and Franschhoek leg of the Cap Classique and Champagne Festival. The Joburg festival is taking place this weekend on the 18th and 19th of August at the Wanderers Club in Illovo, with the Franschhoek festival taking place on the 1st and 2nd of December.
“The growth of the local Cap Classique industry has been particularly significant since 2005, and our records show that the volume of bubbly produced in South Africa nearly doubles every five years” says Pieter Ferreira, chairman of the Cap Classique Association. “We have also seen an increase of 50% in the number of visitors who are attending the Cap Classique and Champagne Festivals, with a record 3000 consumers expected to attend the 2012 Johannesburg event alone.”
Chef Dario de Angeli will be preparing signature delights in the World MasterCard Gourmet Theatre. “The wider variety and the appealing prices of Cap Classiques are rapidly changing South Africans’ perceptions that bubblies should only be kept for special celebrations,” he says. “Just as there are locally produced wines that are either extravagant or affordable, so too are there Cap Classiques or even French champagnes that fit into both these categories,” explains de Angeli
Mark Hearne, vice president, marketing for South Africa, MasterCard Worldwide, says that MasterCard’s association with the Johannesburg Cap Classique and Champagne Festival is the first event in its local MasterCard Moments programme. “The World MasterCard Gourmet Theatre, which is exclusive to World MasterCard cardholders, will offer a unique food and bubbly pairing experience, hosted in an exquisitely appointed hospitality area.”
Tickets cost R250 each on www.webtickets.co.za, and include 10 tasting vouchers. The dress code is elegantly black and white.